How to Put Cash In Your Pocket

Free Publications.
How to:





Find Your Market
Cash in on Your Creativity and Expertise
Know How to Package your Information
Focus on Subject Matter that is Sellable
Fill Your Material with Self Interest Benefits
Your Material Must Stir Emotion
Advertising is Vital
Basic Advertising Rules
Reasons Why Self- Publishing is the Best Choice



You can make a lot of money by writing and self-publishing your own material, if you
are willing to write the books, manuals, reports or newsletters that millions of people across the
United States, and throughout the world for that matter, desperately want to buy.

Today, more than ever before, is the age of information. Twenty-four hours a day, seven
days a week, there continues to be an incredible demand for information throughout America and
the world. There is an astronomical demand for information packed books, manuals, reports, and
newsletters of almost every imaginable kind.

It's really much easier than you might have ever guessed to start filling your bank account
with cash from information you possess. People crave information that appeals to their basic
needs and will somehow educate or enlighten them. Simply by putting your own specialized
information into books, manuals, reports or newsletters, you can start putting a hefty price on
information you have no doubt been giving away


Anyone who can communicate an idea to another person, should be able to get their same
message across on a written page. If you are either an expert on some subject, or are interested
enough to obtain the information needed for a project, you have what it takes to go from having
an idea to self-publishing your own material in whatever format it develops into.

There are hundreds of publications filled with ads by people just like yourself, who
discovered they could make a lot of money writing and publishing their own work. Looking
through opportunity magazines, or other publications that cover the field you are interested in
may a good place to start looking for ideas.

Review all the advertisements in the magazines you have chosen to see what popular
topics and subjects are being written about in books, manuals, reports and newsletters. Then ask
yourself if you can come up with a better way, or have equally interesting information you can
present from a different angle, or with a different twist that would also be of interest to the
readers in that market. If the answer is "yes," then you can enter that market and also make some
incredible money!


Be creative in developing your material. Perhaps you are aware of some techniques that
allow people to accomplish their goals faster in a certain field. Maybe you can think of a better
way to cash in on some current fad. The bottom line is that people are hungry for information
and ideas, and you can become the writer or self-publisher of information people want to buy.

People are eager to buy information that can help them improve their lives:
1) Financially;
2) Physically; and
3) Emotionally.
If you can fill any of those needs with information that can be put onto a written page, there are
millions of people waiting to hand over their cash to get it.

After you have written your material, you will have to decide on how you will package
the information to make it sellable. Depending on your market, some packaging will sell better
than others. For example, you can print your information in a series of publications, print it in a
book, manual, report or newsletter, put it on cassette tapes, or present it at seminars. You can
focus on one area, or utilize many areas.

One thing is certain, people are paying billions of dollars to obtain well-packaged
information! There are books that sell for up to $100 and more, with manuals coming in a close
second. There are reports that consist of 10-12 pages selling for up to $10 or more, while some
seminars can cost as much a $15,000 for a single weekend. It may sound incredible to the
average person, but people are willing to pay top dollar for information. However, the
"packaging" must be perceived as being worth the price you are asking.

But before you decide on how to package your information, you must first consider who
your primary audience is, and cater to those people in everything you do.


Information for your subject matter can be found in various places. For the very best
results, start with your own field or expertise and turn it into a book, manual, report or

Focus on providing your targeted market with simple, understandable, and helpful
information. It must overwhelmingly appeal to your customer's wants and desires.

Never forget that this is the age of specialized information. People are completely willing
to spend their money for tens of thousands of different forms of information, provided it is useful
to them. Your job is to either find a need and fill it, or create the need and supply it.

One of the best ways to get started is to sit down with some paper and write down every
subject you have some degree of knowledge about. Your list of subjects doesn't have to be in any
particular order. Don't force it. When ideas for headings no longer come easy, stop and start up
again at a later time. When you feel comfortable that you have covered most of the areas you
know, start picking out the topics that interest you the most. Then you can start researching more
material for your writing projects.
Many new writers fail to understand that if they expect any hope for business survival, let
alone success, they must come to realize early on that a big part of their job is to arouse the
emotions and desires of their customers. Your product, whether a book, manual, report or
newsletter, must be portrayed as being jam-packed with self-interest benefits. Millions of dollars
in failed business ventures are wasted every year simply because entrepreneurs fail to understand
that what they have to say is not necessarily what customers want to hear. You should never
forget this valuable lesson. It can make you rich!


Emotions are what move people to buy anything. Therefore, the job of your product and
advertisement vehicle is to move your prospect to buy. You have to stir enough emotions, not
only to cause desire, but the rationalization that provides an excuse based on logic.

Even after a prospect makes a commitment to buy your book, they may think they have
acted logically. None of your customers will ever admit that emotions had anything to do with
their purchase. What you must always be aware of, however, is that logic probably had little to
do with a buyer's decision. That is because human actions are often caused by instincts and
compulsions that most buyers are unaware of.

As you write your material for publication in any form, or as you develop an ad or other
sales package, always think in terms of how a particular benefit will stir a reader's emotions and
desires. Try to understand how your product might be perceived by readers by focusing on your
own feelings.

The success of your advertising will ultimately depend on the salability of your book,
manual, report, newsletter, etc. Good advertising will make a good book sell better, but it cannot
transform a poor book into being successful.

Advertising is vital to any business venture because:
1) It allows a business to deliver their message repeatedly and reinforce it in the minds of
targeted consumers.
2) It allows a business to reach hundreds of thousands of potential customers at a
relatively low cost compared to individual sales calls.
3) It allows a business to target their market and test their product.
4) A business identity can quickly be established.
5) A forum for showing a product, together with benefits and advantages can be


Effective marketing is a vast field. It includes using marketing tools such as: direct mail;
space and classified ads; signs; radio and TV commercials; Internet & Social Media; business involvement, and more. In fact, the approaches you can take and the methods you use are only limited by your imagination and resources. There are basic rules that do not change, however. They are as follows:
Rule No. 1 - You must get a prospect's ATTENTION.
Your headline is the most important part of an advertisement.
Rule No. 2 - You must create reader INTEREST.
Your ad should be built around an idea that offers value.
Rule No. 3 - You must arouse the reader's DESIRE.
By focusing on all the benefits they will receive.
Rule No. 4 - Your ad must move them to ACT.
Tell your readers exactly what it is you want them to do.


In order to avoid making careless advertising decisions that can cost you money, it is
important that you understand and participate in your own strategies. That means getting
involved and researching what strategy will produce sound advertising.

It is essential that you have a plan before you take action on developing and advertising
strategy. Your plan must be based on an objective analysis that has resulted from your
knowledge and research.

It doesn't matter what your background is, you can learn to master the type of mail order
advertising that is needed to launch a self-publishing business.

Through research and careful planning you can become familiar with the writing skills
you will need to create effective ads. Obtain all the information you can from the masters in the
business. Read and study every book, manual, report, newsletter, ad, article, and publication you
can get your hands on that will help you in developing your own successful strategies and
techniques. Then bring all of that knowledge together to obtain winning results.


You become a "self-publisher" by taking your material (book, manual, report, newsletter,
etc.) and by-passing all the middlemen. You by-pass the middlemen by going directly to a printer
and handling all the marketing and distribution of the product yourself.

As a self-publisher you invest your talent, time, energy and money. The benefits you
receive are complete control over your product and all the profits! Here is a condensed version of
10 good reasons why you should self-publish:

1) Self publishing may be the only way to get published. With thousands upon thousands
of manuscripts, etc., being sent to publishers continually, you may not be able to get anyone to
even look at your idea. Self-publishing may be your only solution.
2) As a self-publisher you get to keep all of the profits from your sales. Why accept 4%-
6% in royalties from a publishing company when you can have it all

3) You have absolute marketing and editing control when you self publish. According to
Writer's Digest poll, 60% of the big publishing firms do the final editing, 23% select the final
title, 20% will not even consult an author on the cover design, and 37% do not involve authors in
promoting their own material.
4) Major publishers may receive up to several hundred manuscripts a week. Unless they
have already published your work, the odds they will even look at your material aren't very high.
5) When you self-publish you are in control every step of the way. By depending on
another publisher to make things happen for you, you take the chance of never getting anywhere.
6) By self-publishing you gain the perspective of being able to see the complete
marketing picture from a publisher's point of view.
7) Even if a publisher did accept your work, it would take an average of 18 more months
before the first copy reached the market place. Self-publishing will save you valuable time.
Especially if you can't afford to miss a market that can quickly pass by.

8) Waiting for a letter from a publisher that never comes can be frustrating and
embarrassing. Self-publishing eliminates the waiting and wondering.
9) When you self-publish and get directly involved in marketing you will obtain a more
total business overview.
10) As a self-publisher you will receive more business tax advantages.


This publication is designed to provide accurate and
authoritative information with regard to the subject matter
covered. It is sold with the understanding that the publisher
is not engaged in rendering legal, accounting, or other
professional advice. If legal advice or other professional
assistance is required, the services of a competent
professional person should be sought


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